Artificial Intelligence for Messaging Experience Optimization — Part 2
In this series, we’re discussing ways in which artificial intelligence (AI) can transform marketing automation, allowing us to remove the guesswork, deliver a better customer experience, and yield improved ROI.
As we outlined previously, a core challenge arises in the definition of a marketing automation campaign. Today, a marketer must define a target population along with the message or sequence of messages to send. At Motiva.AI, our long-term goal is to replace this guesswork with machine learning that uncovers the best mappings between messaging experiences and customers over time, removing the need to manually define the relevant population. This would allow marketers to focus their energy on crafting compelling content and learning what most resonates with their customers.