How to Tighten Up the Teamwork between Marketing and Sales

Often seen as two separate entities within a company, marketing and sales teams are crucial for identifying and developing relationships between the company and its customers. In the past, these departments worked separately, which more often than not created holes in the customer’s buying journey. Today, more and more companies are realizing the importance and need for these two departments to work together in order to hold onto leads for longer and close deals faster. Here are a few tips taken from our Modern Marketing Blog to help you develop a stronger working relationship between the two teams.

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