EE12 - Imagine It - PerkinElmer - A Vision for Marketing Operations - Presentation Video
in Eloqua
"Developing Your Vision for Marketing Operations & Automation (a.ka. Wonka Vision)" presented by Dave Liloia and Stacey Schneider of PerkinElmer at Eloqua Experience 2012.
What should your vision be for Marketing Operations and Automation? How do you explain what you do and the importance of your role in the organization to the rest of the team? Hear how the Marketing Operations team at PerkinElmer has evolved from being a stand-alone service within one business unit to a robust team overseeing all marketing operations, and part of the CMO leadership team. Learn how “Willy Wonka” fits into their framework in this fun presentation and how you can build confidence in your own marketing operations team with some quick wins.
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