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EE12 - See It - Blackboard - Keep Lead Scoring Fed and Happy - Presentation Video

in Eloqua

"How to Keep the Living, Breathing Animal of Lead Scoring Fed and Happy" presented by Ira Frankel of Blackboard at Eloqua Experience 2012.

Lead scoring is not a one and done mechanism…it must be cared for, properly fed and groomed to be efficient and effective for your organization. Come take a look at how Blackboard Inc. takes care of its eight lead scoring models utilizing their three M’s for lead scoring--Monitor, Measurement and Matter (content).

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