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Eloqua's Tip Tuesday: Using Campaign Fields to Super Charge Your Reporting

edited Aug 23, 2023 2:04PM in Eloqua

Welcome our “Tip Tuesday” post for Eloqua! Each week we post interesting tips and tricks for Eloqua users, on Tuesdays. This week's tip has been shared by @Otilia Antipa-Oracle, one of our Eloqua Product Managers! To see more Tip Tuesday posts, head here.

Did you know....

Campaign fields are a great way enhance reporting and provide you with an effective way to aggregate campaigns by Attributes. Think of campaign fields as additional meta-data, or tags you can add to filter or group campaigns.

Campaign fields can also be customized and, once added to your campaigns, they will show up in reporting as an attribute that you can pull into your reports as a filter, column or prompt.  This is extremely useful when creating benchmark reports and grouping together campaigns by campaign fields to show aggregated level results.

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