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Can a Custom Object be used to send an email to an email address in the CDO?

I have a Custom Object that gets loaded with email addresses and shopping cart data from our ecommerce site. When a record is added or modified, I use Custom Object Record Services to send the record to a Program that then sends the record to one of several campaigns depending on data in the record.

However, when I attempt to run the CDO service, no data gets sent to the Program. Any ideas why? Does the contact have to already exist in the database (that's not always possible).

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