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Oracle Unity Release Notes for June 2023 (23.06)

edited Feb 9, 2024 7:16PM in Unity CDP

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Oracle Unity Release Notes for June 2023 (23.06)

The following enhancements have been made to Oracle Unity:

Lookalike audience model in Intelligence Workbench. The lookalike audience selection algorithm is now available in Unity's Intelligence Workbench. This new model is being released with controlled availability.

A lookalike audience model can be configured using several input parameters that aid with desired outcomes from the model.

  • Score bins - Group lookalikes based on similarity to the seed audience
  • Score thresholds - Threshold on the similarity score for lookalikes
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