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Dynamic Links In Email

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One of our partners wants to send out an email to a list of 60,00 that includes a unique URL in each email. They will provide a CSV will these unique URLs assigned to each contact. Ideally, the link will be pulled in on hypertext in the email. I've been trying to figure out how to do this by using a Field Merge and it just pulls up the URL on the live email. Is there any way to override the text on a field merge but still have the link pulled from the CDO?

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