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Oracle Unity Release Notes for July 27, 2023

edited Aug 23, 2023 4:57AM in Unity CDP

The following enhancement has been made to Oracle Unity.


Integration with Adobe Target.  This new integration allows you to enrich your customer profiles in Adobe Target with customer 360 data from Oracle Unity.  By adding Unity data to your Adobe Target profiles, you can create more granular audiences in Adobe Target, resulting in enriched, personalized, and more effective A/B testing.  To get started, configure an Adobe Target destination from Unity's Destinations menu, enter your authentication credentials, and verify connectivity.  Map your personalization attributes from Unity to your Adobe Target attributes.  Once done, you can send data from Unity to Adobe Target using an export data feed or a campaign.  

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