The Analytics Excellence Series | Stakeholder-Centric Reporting [Cheat Sheet]

For more information on the Analytics Excellence Series, please visit our main page.

In a time where data is abundant, and with numerous stakeholders in the picture, deciding when and what data to present can be a challenge. Your reporting strategy and cadence should be personalized to suit the distinct needs of what each stakeholder values most. 

Eloqua’s reporting tool, Insight, has several OOTB reports ready for you to use and meet the diverse requirements of your stakeholders. These pre-built reports offer a comprehensive range of insights, spanning from high-level overviews to granular data points.

If you’re just getting started building a reporting strategy or looking to maximize your use of Insight, we’ve prepared a handy cheat sheet.