BIMI Update – Blue Verified Checkmarks with Gmail

In July 2020 Google announced it was piloting BIMI (Brand Indicators for Message Identification), a feature that would allow senders to display their logo in the inbox. A year later, on July 12, 2021, it announced the general availability of BIMI.

And yet again, Google is expanding upon BIMI. They recently announced they would also be adding a verified blue checkmark icon, in addition to displaying brand logos for senders with BIMI.  

img source: Google Workspace Updates

BIMI has certainly caught traction quickly, and we've seen continued progress with growing adoption from Marketers as well as Email Service Providers. Some studies have discovered a