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Analytics Excellence Series | 3 Essential Trend-Based Metrics for Your Analysis

edited Sep 21, 2023 1:17PM in Eloqua 2 comments

For more information on the Analytics Excellence Series, please visit our main page.


Feature Spotlight: Custom Formulas

Target Audience: Analyzers

Location: Results tab > New Calculated Measure

Purpose: This feature allows you to create custom formulas that can easily identify trends.

Helps with: Trend analysis

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The Potential:

In the ever-evolving landscape of data analytics, staying ahead of the curve requires not only understanding your data but also harnessing its power to uncover trends that can drive strategic decisions. Custom formulas are the secret weapon in your analytics arsenal, allowing you to craft and fine-tune metrics that provide valuable insights into your data trends.

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