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The Analytics Excellence Series | Forecasting & Trend Analysis with Running Aggregates

edited Dec 18, 2023 3:40PM in Eloqua

For more information on the Analytics Excellence Series, please visit our main page.

Feature Spotlight: Calculated Measure (Moving and Running Aggregate Functions)

Target Audience: Analyzers

Location: Results tab > New Calculated Measure > click on Insert function: f(…) 

Purpose: This feature allows you to create trend based metrics

Helps with: data discovery/analysis, forecasting

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If you haven't ventured into the world of Aggregate functions, you're in for a treat. If you're seeking to enhance your reports for forecasting and uncovering valuable trends, Running and Moving Aggregates will do the trick. 

In this post we’ll cover the Running Aggregate functions available as custom formulas (also known as calculated measures), and showcase real word, practical examples from customers. 

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