ICYMI: Oracle Unity CDP Helps Customers Ring in New Year with Better Customer Experiences

Oracle Unity CDP customers were busy this holiday season unifying customer data, deriving insights, and activating personalized experiences across channels to maximize their marketing ROI during Black Friday and Cyber Week. During the weeks of Black Friday and Cyber Monday, for instance, Oracle Unity unified 31.8 billion data points on behalf of our customers. On Black Friday itself, the volume of web and mobile views and other interactions ingested by Oracle Unity grew 66% year-over-year. And on Cyber Monday, the year-over-year increase was 56%. Read our holiday roundup blog from Oracle Digital Experience Agency for full details!