The Analytics Excellence Series | Heatmaps for Time-Centric Trends

For more information on the Analytics Excellence Series, please visit our main page.

Heatmaps are invaluable tools for uncovering trends and providing compelling visuals for your audience. In this guide, we'll walk you through the process of creating an activity-based heatmap to identify trends by the hour and day of the week. The best part? You can apply this method to any activity type that includes a "Date/Time" attribute.

To illustrate, let's create a simple heatmap focusing on email opens by the day of the week and hour of the day, similar to our out-of-the-box click map.

1. Begin by creating a new report and selecting your subject area. For this example, we'll use the