Anonymous User Data Utilization for Marketing

Goal: Utilize anonymous customer data captured from infinity to target marketing campaigns in various channels (e.g., Google Ads, email) without relying on personal information.

Current Challenge:

• Anonymous user data is collected from websites (e.g., visitor ID, Google ID, Facebook ID, cookie ID for each domain)
• This data is not linked to personal information (email address, phone number, etc.)
• Marketing automation platforms like Responsys or Eloqua require personal information to target campaigns

Requirements:

• Create a way to utilize the anonymous user data for marketing purposes
• Enable targeting of users based on their behavior, interests, and preferences without relying on personal information