On-Demand Webinar: Transform Customer Data with Oracle Unity CDP [July 2024]

Transform Customer Data with Oracle Unity CDP

Unification, segmentation, activation. A Customer Data Platform (CDP) can certainly supercharge marketing efforts, but a unified customer profile is useful for so much more than marketing. At Oracle, we like to say CDPs are a team sport. And for CX professionals, there’s a massive opportunity to leverage unified customer profiles across the entire customer lifecycle – interest, outreach, engagement, buying and beyond. Starting from its immediate impact in marketing, through its abilities to drive sales revenues, and finally how it can help service teams build lasting customer relationships, CDPs aren’t just for marketing - CDPs are for CX.