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Contact unsubscription without one-click unsubscribe

in Eloqua 1 comment

Hi team,

Recently we have discovered that some email recipients are unsubscribing from emails without clicking the one-click unsubscribe link in the emails. We suppose these unsubscribes are being made via the "unsubscribe" buttons which some email clients provide. Eloqua is able to capture these unsubs via an activity and unsubscribe the contacts in Eloqua. However, it is not possible to send this information to the CRM application.

For example, we are using the Salesforce integration app to send unsubscription information to our CRM instance (Salesforce). So far, we collected unsubscription via the email footers using a hidden form and these form submitters entered a program. We routed these submitters to the certain app action in the program to update their consent information on Salesforce.

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