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The Analytics Excellence Series | Leveraging the OData Excel Connector with the Reporting API

edited Aug 13, 2024 2:29PM in Eloqua

For more information on the Analytics Excellence Series, please visit our main page.

Enhance Your Reporting with the OData Excel Connector

Let’s start with what is an ODATA connector.

An OData connector allows you to connect to and interact with data from OData-compliant sources, such as APIs or databases. It simplifies the process of querying and retrieving data in a standardized way.

The Reporting API is based on the OData protocol, making it highly compatible with various OData connectors used in business intelligence (BI) tools.

In this post we’ll walk through how you can get started using the OData Excel Connector with the Reporting API. This connector allows you to pull data directly into Excel via the Reporting API; once your connection is established, you can refresh data directly in Excel, you may also consider using this as an alternative to agents for use cases where you’d like to pull and refresh data regularly.

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