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Field marketers engaging with high value prospects.

edited Dec 9, 2024 5:16PM in Eloqua

Overview: This use case demonstrates how Guided Campaigns unifies your revenue operations, and brings Distributed Marketing to an organisation..

The Problem:

Our Field Marketing teams want to be getting the most out of the high value prospects that sales are sharing. They want to push some high value content or offers to those prospects and based upon engagement drive them into a dedicated program to evaluate them for Lead and ultimately opportunity creation.

This not only starts to target our highest value prospects, but it starts to return those to sales with potentially valuable opportunities.

Previously there was a lot of loss around prospects that were not chased up for further engagement, as well as sales being frustrated that quite a few of the opportunities that were created in the past not being ready to buy, or appropriate for opportunity creation. This disconnect is hoped to be alleviated by using guided campaigns along with the automatic Opportunity creation program available as part of the CX sales Integration.

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