Marketing Maturity - Campaign Asset Reporting (batch and blast vs multi-touch campaigns)

At the Center of Excellence at Eloqua, we run a few reports as part of our platform review/marketing maturity assessments.

While there are a handful of reports that are only available from the ‘back end’ or using industry benchmarks as comparisons, the majority of the reports we present are using data available in your individual Eloqua environment using standard dashboards and/or reports.

One report that I run often for customers shows at a glance the mixture of Single touch ‘batch and blast’ campaigns vs. multi-asset/multi-touch campaigns.

This is a custom report in Insight created using the following steps.