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Oracle Unity Release Notes for March 2025 (25.03)

edited Apr 24, 2025 9:02PM in Unity CDP

Visit our Unity Release Center for more information about Unity's releases, Product Notices, and other important product information

Reminder Customer Webinar: Harnessing the Power of Advanced Segmentation Techniques in Unity on March 26

Oracle Unity Enhancements:

LinkedIn Connector: The LinkedIn Matched Audiences connector enables seamless mapping and delivery of Unity segment data to LinkedIn member profiles, matching users via hashed email or Ad ID and identifying companies by name, domain, website, or LinkedIn organization URN. 

LinkedIn's Data Management Platform (DMP) aggregates advertiser data, allowing Unity to create Ad Segments and matched audience from its user information. These audiences become immediately available for LinkedIn campaigns, supporting adding, appending, or deletion of users and companies. This streamlined integration enhances return on ad spend (ROAS) by expanding audiences and refining targeting while delivering a frictionless cross-channel experience that improves customer satisfaction.

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