Oracle Unity Release Notes for April 2025 (25.04)

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Oracle Unity Enhancements:

Waterfall segmentation. Waterfall segmentation offers you a new way to categorize the customers in your segments on the basis of logic you have already defined in other segments. Each customer in the primary segment (e.g., "All Email Customers") will be classified into groups based on the priority order you specify in the sub-segments you choose (e.g., "Yoga Enthusiasts", "Swimmers"). Labels for these groups will be included in a special personalization attribute in the output you send to external systems like Oracle Responsys.