Mastering Eloqua Insight — Part 1: Report Folder Categories Explained with Use Cases and Examples

Whether you’re brand new to Eloqua, just starting to explore reporting, or a seasoned user who still finds it tricky to locate the right report — this guide is for you.

Opening Eloqua Insight can feel like stepping into a labyrinth — dozens of folders, hundreds of reports, and no clear signpost to the one you actually need. The secret to cutting through the noise is knowing the lay of the land before you start digging.

This post is your shortcut to the right insight — the map to Eloqua’s reporting universe. We’ll walk through every Report Folder Category in Eloqua, explain its