As organizations prepare for the new European Union (EU) General Data Protection Regulation (GDPR), marketing teams are challenged with implementing changes in the way they manage processes, people, and technical controls in order to comply with the new legislation. The Oracle Marketing Cloud welcomes the positive changes the GDPR is expected to bring to our services and we are committed to helping our customers address GDPR requirements that are relevant to our products and services. Want to learn more? Visit the Oracle Marketing Cloud GDPR Resource Center
The GDPR Run Down
What is GDPR?
The European Union (EU) introduced its data protection standard 20 years ago through the Data Protection Directive 95/46/EC. Because the EU requires each Member State to implement a Directive into national law, Europe ended up with a patchwork of different privacy laws. In addition, increasing security breaches, rapid technological developments, and globalization over the last 20 years has brought new challenges for the protection of personal data. In an effort to address this situation, EU developed the General Data Protection Regulation (GDPR), which is directly applicable as law across all member states.
Why it matters to us and our customers?
Once effective, the GDPR will apply broadly to companies that are based both inside and outside the EU, and that collect and handle personal data from EU-based individuals. Personal data, also known as personal information or personally identifiable information in other parts of the world, is defined as any information relating to an individual that can be directly or indirectly identified, for example by reference to identifiers such as names, identification numbers, location data, online identifiers or to one or more factors specific to the individual’s physical, physiological, genetic, mental, economic, cultural or social identity.
How will the GDPR impact the Oracle Marketing Cloud?
The Oracle Marketing Cloud welcomes the positive changes the GDPR is expected to bring to our service offerings by providing a consistent and unified data protection regime for companies across Europe and elsewhere.
We are committed to helping our customers to address the GDPR’s new requirements that are relevant to our services, including any applicable processor accountability requirements. Across the Oracle Marketing Cloud, Many of our services already have built-in privacy and security features to put our customers in control and to help build consumer trust.
Want to learn more? Visit the Oracle Marketing Cloud GDPR Resource Center
We Come Prepared!
As part of our commitment to help customers address GDPR requirements, the Oracle Marketing Cloud comes packaged with a robust set of built-in privacy and security features that puts marketers in control of the personal data they handle and helps them build consumer trust. These native capabilities span across the broader Oracle Marketing Cloud portfolio and can be grouped into the following categories.
Want to learn more about Oracle Marketing Cloud’s Data Privacy & Security capabilities? Download the GDPR for Marketers white paper
How we can help
The Oracle Marketing Cloud provides a number of resources to help customers prepare for the GDPR.
Oracle Marketing Cloud GDPR Resource Center
Visit the GDPR Resource Center to learn more about GDPR and how the Oracle Marketing Cloud can help you to prepare.
GDPR & Oracle Marketing Cloud Webinar
Marketers will have an opportunity to learn more about the GDPR and how the Oracle Marketing Cloud helps you to prepare. Register here.
GDPR for Marketers Whitepaper
Enables marketers to assess the potential impact the GDPR is expected to bring to their processes, technology, and people, and identifies data privacy and security capabilities across the Oracle Marketing Cloud to help drive adoption of the new legislation Download Now.