Ready for GDPR? Oracle Marketing Cloud gets you there!

Version 5

    As organizations prepare for the new European Union (EU) General Data Protection Regulation (GDPR), marketing teams are challenged with implementing changes in the way they manage processes, people, and technical controls in order to comply with the new legislation. The Oracle Marketing Cloud welcomes the positive changes the GDPR is expected to bring to our services and we are committed to helping our customers address GDPR requirements that are relevant to our products and services. Want to learn more? Visit the Oracle Marketing Cloud GDPR Resource Center

     

     

    Download the slides from here.

     


    The GDPR Run Down

     

    What is GDPR?

    The European Union (EU) introduced its data protection standard 20 years ago through the Data Protection Directive 95/46/EC. Because the EU requires each Member State to implement a Directive into national law, Europe ended up with a patchwork of different privacy laws. In addition, increasing security breaches, rapid technological developments, and globalization over the last 20 years has brought new challenges for the protection of personal data. In an effort to address this situation, EU developed the General Data Protection Regulation (GDPR), which is directly applicable as law across all member states.

     

    Why it matters to us and our customers?

    Once effective, the GDPR will apply broadly to companies that are based both inside and outside the EU, and that collect and handle personal data from EU-based individuals. Personal data, also known as personal information or personally identifiable information in other parts of the world, is defined as any information relating to an individual that can be directly or indirectly identified, for example by reference to identifiers such as names, identification numbers, location data, online identifiers or to one or more factors specific to the individual’s physical, physiological, genetic, mental, economic, cultural or social identity.

     

    How will the GDPR impact the Oracle Marketing Cloud?

    The Oracle Marketing Cloud  welcomes the positive changes the GDPR is expected to bring to our service offerings by providing a consistent and unified data protection regime for companies across Europe and elsewhere.

     

    We are committed to helping our customers to address the GDPR’s new requirements that are relevant to our services, including any applicable processor accountability requirements. Across the Oracle Marketing Cloud, Many of our services already have built-in privacy and security features to put our customers in control and to help build consumer trust.

     

    Want to learn more? Visit the Oracle Marketing Cloud GDPR Resource Center

     


    We Come Prepared!

     

    As part of our commitment to help customers address GDPR requirements, the Oracle Marketing Cloud comes packaged with a robust set of built-in privacy and security features that puts marketers in control of the personal data they handle and helps them build consumer trust. These native capabilities span across the broader Oracle Marketing Cloud portfolio and can be grouped into the following categories.

     

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    Collecting Personal Data

     

    The Oracle Marketing Cloud enables marketers to capture personal data across many different channels. As part of these data capture processes, marketers have the ability to incorporate mechanisms that enables their customers to make informed decisions about the use of their personal data.  Whether someone is visiting your website, submitting a web-form, or even sharing personal data across social media channels, the Oracle Marketing Cloud provides controls that can be configured to meet specific business requirements.

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    Managing Personal Data

     

    As today’s businesses capture vast amounts of personal data, marketing teams require powerful tools that enable them to manage data at scale. The Oracle Marketing Cloud provides a comprehensive portfolio of features that makes it easy for marketers and customers to manage personal data. This includes the ability for marketers and customers to update personal data on request, as well as to securely transfer personal data at scale leveraging modern API’s and SFTP mechanisms.

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    Protecting Personal Data

     

    Businesses hold a responsibility to secure personal data to protect the integrity of their customers. Native to Oracle’s core business, the Oracle Marketing Cloud provides state of the art data security mechanisms and controls derived from ‘privacy by design and privacy by default’ principles. These include capabilities like encryption, anonymization, and more to protect personal data at the highest possible standard as well granular access controls that enables organizations to distinguish which individuals or groups should have access to personal data

    Want to learn more about Oracle Marketing Cloud’s Data Privacy & Security capabilities? Download the GDPR for Marketers white paper 

     


    How we can help

     

    The Oracle Marketing Cloud provides a number of resources to help customers prepare for the GDPR.

     

    Oracle Marketing Cloud GDPR Resource Center

    Visit the GDPR Resource Center to learn more about GDPR and how the Oracle Marketing Cloud can help you to prepare.

     

    GDPR & Oracle Marketing Cloud Webinar

    Marketers will have an opportunity to learn more about the GDPR and how the Oracle Marketing Cloud helps you to prepare. Register here.

     

    GDPR for Marketers Whitepaper

    Enables marketers to assess the potential impact the GDPR is expected to bring to their processes, technology, and people, and identifies data privacy and security capabilities across the Oracle Marketing Cloud to help drive adoption of the new legislation Download Now.

     


    Additional Resources

     

    > Oracle Data Processing Agreement

     

    > Oracle Cloud Hosting Delivery Policy

     

    > Oracle Marketing Cloud GDPR Resource Center