Marketers use Progressive Profiling to build Contact profiles by selectively and incrementally requesting key pieces of data from online visitors. This approach ensures that visitors aren't overwhelmed, and makes them more likely to voluntarily complete gaps in their own personal profiles. In the first topic, Progressive Profiling, marketers examine the integrated features of Oracle Eloqua that they can use to implement progressive profiling.
Marketers understand that form conversions decrease as more form fields are presented to the customers. Oracle Eloqua enables marketers to increase form submissions by implementing a single email click-through that acts as a form submission. In the second topic, Blind Form Submits, marketers implement the blind form submits by designing forms, configuring form processing steps, and defining blind form submit links.
The focus of this 1-day Oracle Eloqua: Develop and Design course is to help customers use Oracle Eloqua assets for creating rich user experiences that can lead to improved engagement and better revenue. The two key topics covered under this course are:
- Progressive Profiling
- Blind Form Submits
Who Should Take this Course?
This course is designed for any student interested in learning the skills needed to perform advanced marketing processes with Oracle Eloqua. To ensure full comprehension of the concepts covered in the course, all key tasks discussed in this course are supported with detailed demonstrations and hands-on exercises.
This course is part of the Conversion tenet in the B2B Luminary program. Prior to completing this course, you should complete the following courses:
- B2B: Fundamentals
- B2B: Engage & Enrich
- B2B: Profile & Target
- B2B: Relevance & Retention
To learn more about the education presented in the Oracle Eloqua: Develop & Design course, download the attached course Abstract.
Learn More from Oracle University
This Course is included with the Oracle Marketing Cloud Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle Marketing Cloud Learning Subscriptions and other Oracle University training options, talk to your account manager, email our sales team, or request access and more information.