IP Warming Guide

Version 1

    For clients who have purchased Standard, Enterprise, or Premium Deliverability Cloud Service Products, this is a guide that covers why and how to "warm up" your new dedicated Eloqua IP address(es) so that you build up a reputation with recipient mail servers before you start sending large batches of emails. Clients that do not go through this process run a high risk of experiencing poor deliverability with major email service providers during their first several email campaigns.