It is essential for marketers to know and prove whether their efforts are generating revenue. One way to do that is to tie revenue back to the campaigns that generated it. Eloqua's Closed-Loop Reporting (CLR) feature is THE tool for you to prove just that.
This 3-hour course explains how Eloqua is configured to generate CLR reports. The class takes you through the CLR journey from campaign creation, to lead management, to campaign measurement. You will also learn how Eloqua integrates with the CRM to enable lead and revenue data to flow between the two systems. The goal of the class is to equip you with the necessary knowledge to read CLR reports better and troubleshoot CLR-related issues.
This class is intended for Oracle Eloqua users who have completed the Eloqua 10 Fundamentals series.
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