Modern Marketing: Writing a Great Blog Post

Version 16

    Does your organization have a blog? Is blogging for your company part of your role? In this 30-minute OnDemand Course, fellow modern marketers Jack and Jill use best practices to build a company blog from the ground up and provide tips for successful blog posts.


    Modern Marketing: Writing a Great Blog Post provides easy-to-follow steps within four sections:

    • Laying the groundwork: Solidify the goal of your blog and have a plan to create and develop ongoing content
    • Content sources and development: Keep the ideas flowing with what and who you know as well as previously published content on your topics
    • Tips for successful blog posts: Create compelling headlines, inviting posts, and content that can be repurposed
    • Measure success: Use Eloqua and apps from the AppCloud to track metrics




    This is a best practice course focusing on ideas and does not dive into Eloqua. We welcome your comments, suggestions, or questions. Please leave your feedback below.




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