Modern marketers know that the more we know about leads, the better able we are to take appropriate actions to engage them, thus closing more revenue, faster. Eloqua: 10 Lead Scoring uses cutting edge technology and a user-friendly interface to bring simplified, automated lead scoring to all users.
In this 3-hour, instructor-led course, students learn to:
- Define lead scoring and scoring models
- Discuss lead scoring best practices
- Describe and configure the profile and engagement aspects of a scoring model
- Segment and report on lead scoring data
To view upcoming class sessions for all Eloqua courses, click here.
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