Oracle Eloqua: Lead Scoring

Version 10

    Modern marketers know that the more we know about leads, the better able we are to take appropriate actions to engage them, thus closing more revenue, faster. Eloqua: 10 Lead Scoring uses cutting edge technology and a user-friendly interface to bring simplified, automated lead scoring to all users.

     

    In this 3-hour, instructor-led course, students learn to:

    • Define lead scoring and scoring models
    • Discuss lead scoring best practices
    • Describe and configure the profile and engagement aspects of a scoring model
    • Segment and report on lead scoring data

     

     

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    To view upcoming class sessions for all Eloqua courses, click here.

     

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