Whether you are a new customer, or you are the ‘new guy’ on a team of experienced users, learning how to use Eloqua can be intimidating. This course aims to help introduce new users to the Eloqua application.
- Fundamentals of Segmentation - learn to effectively create and manage segments using Shared lists and Filters.
- Fundamentals of Emails - learn to create and manage emails in Eloqua.
- Fundamentals of Forms and Landing Pages - learn to use forms, form automation, and landing pages in Eloqua.
- Fundamentals of the Campaign Canvas - learn to execute single and multi-touch email campaigns, build a workflow, and configure assets.
Who Should Take this Course?
This course is designed for any student interested in learning the skills needed to perform fundamental, basic marketing processes with Oracle Eloqua. To ensure full comprehension of the concepts covered in the course, all key tasks discussed in this course are supported with detailed demonstrations and hands-on exercises.
To learn more about the education presented in the B2B: Fundamentals Series course, download the attached course Abstract. You should complete the B2B: Fundamentals Introduction course as a prerequisite.
This course may be completed OnDemand or via a 2-day Live Virtual Class (LVC), dependent on subscription access.
Fundamentals of Segmentation
Fundamentals of Emails
Fundamentals of Forms and Landing Pages
Fundamentals of the Campaign Canvas
Learn More from Oracle University
This Course is included with the Oracle Marketing Cloud Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle Marketing Cloud Learning Subscriptions and other Oracle University training options, talk to your account manager, email our sales team, or request access and more information.