Academy Course – Advanced Segmentation

Version 9

    Eloqua provides multiple data points that you can use to create or update lists for defining segments.  The ability to refine and narrow segments to reach the perfect audience is powerful, but requires that you understand the full functionality of this feature.

     

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    The new Eloqua 10: Advanced Segmentation instructor led course teaches you how to extract lists or create filters to define segments. Specifically, this 3 hour course explains how to:

    • Add Shared Lists to form processing steps
    • Create Shared Lists using  CRM data
    • Create Lists by extracting reports for Query String Value, Social Media, and Search Query
    • Create Filters to suppress inactive contacts in your database
    • Create Filters to target prospects based on their engagement levels

     

    The key tasks discussed in this course are supported with detailed demonstrations and hands-on exercises.

     

    This class is recommended for Marketers, Advanced Marketers, and/or Administrators as the next class after completing the Eloqua 10 Fundamentals series. To view upcoming class sessions for all Eloqua courses, click here.

     

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    This Course is included with the Oracle Marketing Cloud Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle Marketing Cloud Learning Subscriptions and other Oracle University training options, talk to your account manager, email our Sales team, or request access and more information.