Eloqua provides multiple data points that you can use to create or update lists for defining segments. The ability to refine and narrow segments to reach the perfect audience is powerful, but requires that you understand the full functionality of this feature.
The Eloqua 10: Advanced Segmentation Live Virtual Class (LVC) and OnDemand training teaches you how to extract lists or create filters to define segments. Specifically, this course explains how to:
- Add Shared Lists to form processing steps
- Create Shared Lists using CRM data
- Create Lists by extracting reports for Query String Value, Social Media, and Search Query
- Create Filters to suppress inactive contacts in your database
- Create Filters to target prospects based on their engagement levels
The key tasks discussed in this course are supported with detailed demonstrations and hands-on exercises.
This class is recommended for Marketers, Advanced Marketers, and/or Administrators as the next class after completing the Eloqua 10 Fundamentals series. To view upcoming class sessions for all Eloqua courses, click here.
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