With every email campaign, marketers target relevant customers, create engaging content, and design best offers. But the process doesn’t end there. You as marketers, need to ensure that the emails leaving your outbox reach the customers’ inboxes. One of the ways to do that is to ensure that your emails are not blocked by Internet Service Providers (ISPs).
But, why do ISPs block emails? They do so to:
- Ensure that the Web is safe for users
- Safeguard users against spammers and possible scams
- Facilitate adherence to privacy laws
- Ascertain marketers complying with best practices get access to a user’s inbox
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