Email deliverability is a method to measure whether your emails are being delivered to the intended recipients. Thus, deliverability is a key indicator of your marketing campaigns’ success. To ensure that you maintain a good deliverability record, you must continually monitor and analyze several key metrics such as bounce backs, spam complaints, spam trap hits, subscriber engagement, and email volume and frequency. In addition, you need to ensure that your emails are compliant with the federal laws wherever you conduct business.
The 1-hour Modern Marketing: Email Deliverability OnDemand Course aims to help you, the marketer, run successful email campaigns that ensure high deliverability and are also compliant with federal regulations. This course highlights examples and email deliverability best practices that can be applied to your marketing campaigns.
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