How Oracle Life Sciences used Search and Social Media Intelligence (SSI) to Understand Menopause Patient Experience
How can the pharma industry leverage search and social media data to better understand and address the unmet needs and experiences of women going through menopause?
A key finding is the confusion among women regarding menopause symptoms and a strong call for more research. Celebrity involvement has positively impacted the destigmatization of menopause, with social media serving as a pivotal tool for education and symptom recognition among women in or approaching perimenopause.
Learn more via the case study below.
Oracle Life Sciences specializes in harnessing search and social media to support commercial strategy and RWE. Understand how SSI data can provide direct, real-time view into patient experiences and opinions regarding medical conditions and treatments, offering insights beyond traditional research settings.
