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Oracle Launches Oracle® Communications Marketing and Advertising

edited Mar 7, 2010 10:44PM in Charging and Control Applications (MOSC) 4 comments
  Oracle announced the general availability of Oracle Communications Marketing and Advertising, a new application that enables network operators to securely execute targeted mobile advertising and marketing campaigns.
Historically, the effectiveness of mobile advertising has been hampered by advertisers’ inability to deliver targeted offers. Oracle Communications Marketing and Advertising changes this direction as the only application that allows network operators to execute targeted mobile advertising campaigns based on subscribers’ demographic, usage and location information.
By unifying the network operator’s subscriber data and providing flexible campaign management tools, the application makes network operators more attractive business partners for advertisers and agencies.

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