Editing Action Bar Sections

Hi-

On the GUI (all views) there is the Action Bar, with Search, Create, Recently viewed, etc. I understand how to add items to Action Bar and for users to customize their view.

What I can't figure out is how to edit the 'links' w/in each section of the Action Bar. Under 'Create:' we have accounts, contacts, etc. I want to add Event to the list of quick-launch creates.

I can't find how to do this...HELP!

Thanks,