WebApplet- Report
Then I created a Web Applet on Account page and specfied the URL as
https://secure-ausomxhna.crmondemand.com/OnDemand/user/analytics/saw.dll?Go&Path=%2Fshared%2FCompany_AAPA-1TO90F_Shared_Folder%2FCustomer+Request+Reports%2FCR-Account&Action= Navigate&P0=1&P1=eq&P2=Dealer.%22External+System+Id%22&P3=%%%External_System_Id%%%
What I am trying to do here is display any service requests associated with an account on the account detail page and the parameter I am passing is the External Unique Id of the account.