Lead Scoring
I'm unable to find anything in the ODM Help to really give me significant insight into Lead Scoring. All I can find is:
Configuring Scoring Rules
This option configures scoring as a step in the managing responses. If scoring rules are enabled, all incoming responses are scored using the defined scoring rule before being passed on to the qualifying step. If scoring rules are not enabled, all responses are sent to the next qualifying rule.
But this is not what I mean by Lead Scoring. I'm hoping, after being told ODM could, that we are able to provide a numerical value to a person's behaviour. For example, they click on an email and arrive at a landing page - this scores them 5 points. They download a PDF/Offer, we assign them 10 points. Eventually they reach 50 points via a range of specific activities we've defined and assigned a numerical value to. At this point they become a Marketing Qualified Lead and can be passed/routed through to CRMOD and the Sales Team via the Leads