Does ODM track Google Ads or search terms from Google? (adwords)
Yes, we capture the referrer URL and keyword information for any web page hit.
This is part of the information attached to the ‘web visit’ activities we
capture. The information can be reviewed using the operational reports for web
analytics. Note that we don’t actually connect to Google’s API to get the
Adwords information (such as keyword bid amounts). We get all of our
information from the page view itself (the information included in the HTTP
request to the page).
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