CRM On Demand - Supplemental Applications (MOSC)

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Re-targeting based on click-through behaviour on specific URLs of a prior eDM

edited Oct 16, 2012 10:19PM in CRM On Demand - Supplemental Applications (MOSC) 3 commentsAnswered
Based on reporting, we are able to identify exactly which contacts click on which specific links laid out in an eDM. However, there is NO option to re-target them based on whatever Target List choices.

 

The current Target List choices only allows us to target based on whether someone clicked on Campaign, Program, Offer but not specific URLs. This is a gap because most modern marketing activities will want to be able to further target based on specific URL clicks for follow-up marketing actions (eDM)

We find this to be a huge gap in terms of meeting our needs as an Marketing Automation System.

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