Re-targeting based on click-through behaviour on specific URLs of a prior eDM
The current Target List choices only allows us to target based on whether someone clicked on Campaign, Program, Offer but not specific URLs. This is a gap because most modern marketing activities will want to be able to further target based on specific URL clicks for follow-up marketing actions (eDM)
We find this to be a huge gap in terms of meeting our needs as an Marketing Automation System.