API Interface to On Demand Marketing
a. subscribe people to mailing lists
b. trigger real time emails to individuals with templated vairables
Here are the 2 cases we want to be able to do with ODM - or find out how one would do it.
1) Bob goes to website.com and sees small form for 'Join our email program'. Fill out information with first name, last name, his dog Jasmine's favorite treat, and email address and submits. All information is directly fed into ODM as attributes (including Jasmine's favorite treat) and a welcome email is sent to Bob within 3 minutes.