Causal Forecasting
Hi all,
Can you please tell me if my approach to the way causal is calculated is correct?
I calculate the average of the past lifts in units. Then I divide the average of the lifts by the baseline to get the lift factor.
In the future the system will apply that factor whenever I have marked a promotion.
Is this correct? because I am not getting exactly this values
Best Regards
Nuno Santos
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