Unable to see Product Family in the setup Form

Hi
I have created an item XXX and assigned PRODUCT FAMILY template to it.

As expected, its user item type changed to PRODUCT FAMILY.

But when I goto Materials Planner responsibility and check for the above product family in the form, I do not find it.

Kindly let me know, what additional steps do I need to take.

P.S: I have assigned this item to all Organizations.

Thanks & Regards,
RBK