Retail Predictive Application Server (MOSC)

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Exponential approach - lift effect applied?

edited Nov 18, 2014 10:00AM in Retail Predictive Application Server (MOSC) 3 commentsAnswered

Hi all,

I have an exponential promotion in the system. In the promotion effectiveness workbook, I check the system calculated value measure and it contains the value 4,32. What does this value represents? since this is an exponential, this promotion doesn't have a max lift value. How can I know, depending on the promotion value inserted, the amount of exponential lift that the system is applying?

Best Regards

Nuno Santos

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