Retail Predictive Application Server (MOSC)

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CPEM-How to interpret T-stat, Coeff of Std error while reviewing Halo, Cann effects

edited Aug 22, 2015 12:15AM in Retail Predictive Application Server (MOSC) Question

Few Halo effects are 0.17, 0.26, 0.62. Their respective Halo T-stats are 0.08, 0.52, 1.32. Respective Coefficient of Std errors are 2.11, 0.50, 0.47.How to interpret these values. Does a "T-stat" close to zero, signify anything about the confidence or sample-size etc? Should the coeff of Std error be close to zero? Please help with any interpretation guidelines. Thank you.

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