Display Dynamic company logo in the rtf template

Dear All,

Please find the attached template and xml file.

I trying to Displaying image in dynamically in the rtf  template header part.but it's not showing the Image.

I am using below mentioned code to retrieve the images.

<fo:instream-foreign-object content-type="image/jpg">

<xsl:value-of select="IMAGE"/>

</fo:instream-foreign-object>

Application: BI Publisher 11g(11.0.0.7.x)

RTF Template: MS office 2010.

Please find the attached template and xml file.

Kindly  Please Help me out