How to interpret System Calculated Effect for exponential promo model?
Hello dear experts,
Customer wants to upload "expert" effect for promo and use Override All option for several promos. When there is linear model System Calculated Effect can be interpreted in way "how much times I multiply the forecast to get a promo forecast" but how to be with exponential model?
It's clear that there must be something like x=a*e^(k*t) for promo effect calculation, But If system calculated for example 6 but I uploaded 10 how can I estimate influence of my correction?
Thanks in advance for any help!
Sincerely
Irene