Unable to start listener in 12c on Win box

Trying to test new Oracle 12.2C in a Windows 2008R2 environment, unable to create / start a Listener service. I was prepared for this to be an issue, based on conversations with another DBA in the area, but even after creating the service manually, I can't get the service to start.  Use this to create a vanilla listener service:

sc create TNSListener1 displayname= "Oracle TNS Listener 1"   type= own error= severe binpath= "C:\app\oracle\product\12.2.0\bin\tnslsnr.exe"

I have tried creating the listener using NETCA, have tried using that listener.ora, creating my one, am never able to get the service to stay up more than a few seconds, running as SYSTEM.  I tried to login as a local admin, given local Admin rights, ORA service rights - same.