Contact unsubscribed in CRM does not get unsubscribed in ODM

QUESTION

Contact unsubscribed in CRM does not get unsubscribed in ODM, even though the CRMOD_ENTITY_DATA_SYNCH job is running successfully.

ANSWER

Check if there are any lead/Contact synchronization filters in ODM:

ODM > Admin> CRM Integration Management section > Object Sync Configuration > next to Lead/Contact, click on Configure Filter link

There may be a filter such as: 

[Demographic: Is Email Permitted Equal to "true"] .

Based on this rule, only lead/contacts that have "True" as the value for the field "Is Emai lPermitted" will be synced from CRMOD to ODM.

If the filter criteria is changed, then the contacts that were unsubscribed in CRM will be synchronized as unsubscribed to ODM too.